Reprice

Seed · E Commerce & Retail · Sandefjord, Norway · 4–6 employees

Reprice is a Norwegian startup that provides price optimization software for Nordic e-commerce companies to profitably scale pricing revenue. The company offers automated pricing tools, competitor monitoring, and data feeds to help online stores maintain competitive prices and increase margins. Founded by Anders Åberg as CEO, Reprice was recently accepted to StartupLab and DNB NXT Accelerator as one of 9 out of 200 applicants, demonstrating strong traction. The platform features automated discount calculations, manual pricing adjustments, rule-based automation and real-time competitor pricing monitoring to help e-commerce businesses stay compliant with Norwegian pricing regulations while maximizing profitability.

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