Series A · Fashion & Retail Tech · Paris, France · Founded 2016 · 118–130 employees
Rouje is a Parisian fashion brand founded by influencer Jeanne Damas and entrepreneur Jérôme Basselier in 2016. The company specializes in women's clothing, accessories, and beauty products that reinterpret iconic Parisian basics with a sensual and sophisticated aesthetic. The brand has successfully expanded internationally with stores in Paris, London, New York, and Bordeaux, while maintaining strong omnichannel operations through its e-commerce platform. Rouje raised €10 million from Partech Growth in 2020, valuing the company at approximately €70 million, and has demonstrated strong growth with annual revenues reaching $15 million by 2025.
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