Bootstrapped · Sales & Marketing Tech · Brighton, United Kingdom · Founded 2020 · 20–50 employees
Sampl is a digital product sampling platform that revolutionizes how brands connect with consumers by providing measurable, trackable sampling campaigns. Founded in 2020 by Matt Huntly and Luca Spinella during the pandemic, the Brighton-based startup has built an impressive roster of over 250 clients including giants like Estée Lauder, NIVEA, Clarins, Royal Canin, Tony's Chocolonely, and Colgate. The platform validates every consumer before sending samples and tracks the complete journey from sample request to purchase, delivering real-time analytics on reviews, opt-ins, and sales conversions. Sampl recently earned recognition as #96 in the prestigious UK Startups 100 Index for 2026 and won the Best Lead Generation Campaign award, highlighting their innovative approach to making sampling campaigns fully measurable and targeted. The company is actively expanding internationally with operations in 35 markets and recently made their first US hire as part of their global growth strategy.
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