Bootstrapped · Social & Creator Economy · Stockholm, Sweden · Founded 2016 · 30–50 employees
SCRL is a mobile-first design platform built for social media, enabling millions of creators worldwide to produce standout posts, carousels, and visual content for platforms like Instagram. It is developed by Appostrophe AB, a Stockholm-based mobile app studio whose portfolio also includes Text Art and Add Text. Notably, the company is completely self-funded and profitable, giving it full independence to pursue its product vision without external investor pressure. Appostrophe was ranked number 93 on the Financial Times' list of Europe's Fastest Growing Companies 2025, the highest-ranked Swedish company on that list, and achieved 1,608% revenue growth over four years. The team of 30+ works fully in-person in central Stockholm and is actively scaling its engineering and design headcount.