Series A · Sports & Wellness · London, United Kingdom · Founded 2018 · 85–85 employees
Founded in 2018 by husband-and-wife team Phillipa Hicks and CEO Robin Sherry, Seat Unique is a London-based online marketplace transforming access to premium tickets and hospitality packages for sporting and live entertainment events. The company has raised £25.0m in equity investment, including a £14.5m round in April 2024 with participation from Nickleby Capital and the Players Fund. Seat Unique now has over £100m of inventory from over 120 rights holders, including Wembley Stadium and the Welsh Rugby Union. On average they can fuel 24% boosts in premium ticket sales, 69% growth in new audiences, 80% uplift in new business buying hospitality experiences, 85% boost in new business, plus 48% of this happening outside of office hours. With over one million monthly visitors to its platform and one in five customers coming from overseas, Seat Unique is helping cement the UK's status as a global hub for live entertainment.
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