Series A · E Commerce & Retail · Rome, Italy · Founded 2017 · 20–30 employees
Shampora is an Italian startup that creates personalized hair care products including shampoos, conditioners, and hair coloring kits using AI-driven technology and proprietary algorithms. The company analyzes customers' hair characteristics, lifestyle, and needs through online questionnaires to create tailor-made formulations from over 600 possible combinations. Since its 2018 launch, Shampora has sold over 100,000 customized products in Italy alone and expanded to France and Spain. The company raised €3 million in Series A funding in November 2020 from investors including CDP Venture Capital, LVenture Group, and Italian Angels for Growth.
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