Series A · Travel & Hospitality · Prague, Czechia · Founded 2017 · 40–50 employees
SmartGuide transforms every smartphone into a personal tour guide using AI, geolocation, and augmented reality technology. Founded in 2017 by Harvard MBA and former McKinsey consultant Jan Doležal, the company has achieved significant traction with over 500,000 users and partnerships with major destinations like Prague, UNESCO sites, and Singapore Heritage Board. In 2021, the company successfully raised £685,030 through crowdfunding on Seedrs from 378 investors during the challenging COVID-19 period. The startup offers a B2B SaaS platform that enables tourist attractions and destinations to digitize their guide content easily, while providing travelers with immersive, self-guided tours in 30 languages.
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