Series A · Travel & Hospitality · Arco, Italy · Founded 2020 · 150–200 employees
Smartness is the fastest growing B2B SaaS hospitality startup in Europe, helping hotels and vacation rentals optimize pricing through AI-powered revenue management. Founded in 2020 during COVID by three entrepreneurs with hospitality experience, the company now serves 4,000 clients across 41 markets. They help properties achieve an average 30% revenue increase while reducing OTA commissions by up to 20%. The startup has raised $21.5M from notable investors including AVM Gestioni SGR, FNDX, Partech, and Rialto Ventures.
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