Series A · Travel & Hospitality · Arco, Italy · Founded 2020 · 145–151 employees
Smartpricing is an Italian hospitality tech startup that has developed AI-powered revenue management software using machine learning models to optimize pricing for hotels, B&Bs, apartments, and vacation rentals. Founded in 2020 in Arco, Trentino by Luca Rodella, Eugenio Bancaro and Tommaso Centonze, the company has shown exceptional growth by serving over 3,000 establishments globally and managing more than 2 million reservations. The startup raised a significant €13 million Series A round in December 2023 led by Partech, marking one of the largest funding rounds in the Trentino region. Smartpricing has been recognized as one of Italy's 10 most promising startups of 2023 by Financial Times' Sifted and LinkedIn, demonstrating their technological prowess and market position as the fastest-growing B2B SaaS hospitality startup in Europe.
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