Series A · Social & Creator Economy · Reykjavík, Iceland · Founded 2020 · 10–15 employees
Smitten is a Gen Z-focused dating app from Iceland that gamifies online dating with personality-based games like Guessary, interactive profiles, and built-in icebreakers to make conversations easier. The app has achieved impressive metrics with over 60% match-to-conversation rates compared to Tinder's 11%, and has successfully expanded from Iceland (where it became the #1 dating app) to Denmark, Sweden, and Norway. The company has raised $13 million in total funding including a $10M Series A in 2024 led by Makers Fund, and has facilitated over 18 million matches with users sending 60+ million messages across its four markets.
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