Series B · E Commerce & Retail · Brighton, United Kingdom · Founded 2018 · 130–150 employees
smol is a subscription-based eco-friendly detergent company that delivers concentrated cleaning products directly to customers' letterboxes. Founded by ex-Unilever executives Paula Quazi and Nick Green in 2018, the company has become one of the fastest-growing laundry brands in the UK, serving over 250,000 households and powering 1.5 million washes weekly. The company raised a $34 million Series B in 2024 led by Eight Road Ventures with participation from Google Ventures, following an earlier €8.8 million funding round. smol's innovative plastic-free packaging and concentrated formulations reduce chemical usage by up to 5 tonnes per week while maintaining performance, and the company has achieved B Corp certification.