Series A · HR Tech · London, United Kingdom · Founded 2021 · 130–150 employees
Sona is a London-based workforce management platform specifically designed for frontline and deskless workers who make up 80% of the global workforce but receive less than 1% of enterprise software funding. The company has raised over $40 million total, including a $27.5 million Series A led by Felicis in 2024, and serves over 100,000 frontline workers across sectors like healthcare, hospitality, retail, and logistics. Their platform combines scheduling, HR, payroll, and employee engagement with AI-powered features, helping companies reduce staffing agency spending by 35% and fill 70% of available shifts within 24 hours. The company has achieved 400% revenue growth in 2023 and expanded to the US market with backing from Google's Gradient Ventures and other top-tier investors.