Pre Seed · Sales & Marketing Tech · Stockholm, Sweden · Founded 2025 · 2–10 employees
Spiich Labs is a Stockholm-based AI sales assistant that eliminates administrative work for B2B revenue teams by automating CRM updates, meeting preparation, and follow-ups through simple text or voice conversational commands. Founded in 2025 by KTH alumni Johan Torssell and Dennis Hadzialic, the platform integrates natively with HubSpot, Attio, Salesforce, and Google Workspace, with early customers reporting up to 10 hours saved per week. In November 2025, the company closed a €600k pre-seed round led by Ampli Ventures, with backing from institutional investors Index Ventures Scout Fund and Wave Ventures, alongside founders and operators from Lovable, Neo4j, Tandem Health, Creandum, and OpenAI's head of startups. The startup targets B2B SaaS teams with 20–200 reps and is aiming to reach 2,000 sales professionals by end of 2026, positioning itself at the forefront of the shift toward AI-native B2B sales workflows.