Series A · Sales & Marketing Tech · San Vito dei Normanni, Italy · Founded 2021 · 11–50 employees
Spoki is an Italian WhatsApp-first Customer Experience Management (CEM) platform built on the official Meta WhatsApp Business API, enabling businesses to automate marketing campaigns, sales, and customer support via WhatsApp. Founded in 2021 in San Vito dei Normanni (Brindisi, Puglia), it is the product of NextAI Srl and is used by over 4,500 businesses in 120+ countries, processing 15.3 million messages per month. In January 2025, the company closed a €5.5 million Series A round with investors including Blacksheep MadTech Fund, CDP Venture Capital, Finint Investments, and Apside (a joint venture of Intesa Sanpaolo and Zest S.p.A.). The platform recorded 230% revenue growth in 2023, accelerating to 250% YoY in 2024, and was accelerated in 2023 by Magic Mind, the AI-focused programme of Zest and Fondazione Compagnia di San Paolo. With an official Meta Tech Partner status, 100+ native integrations, and AI agents, Spoki positions itself as a leading conversational marketing enabler for SMEs and enterprise clients alike.
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