Series A · E Commerce & Retail · Milan, Italy · Founded 2023 · 50–60 employees
Subbyx is an Italian technology scaleup that enables businesses to transition from ownership-based models to access-based subscriptions through its AI-powered platform. The company operates a subscription service for technology products and small appliances, allowing customers flexible access to devices with options to upgrade or return them. Recently raised €50 million total funding including a €30 million Series A to expand internationally, with Sweden as its first market outside Italy. The company has demonstrated strong growth with over 120 B2B partners and expanding into B2B2C markets.