Seed · AI & Machine Learning · Copenhagen, Denmark · Founded 2022 · 6–11 employees
Subsets is an AI-driven lifecycle growth platform for subscription media businesses that helps companies like The Atlantic, Daily Mail, and NBCUniversal increase subscriber retention and lifetime value. The company uses explainable AI to predict subscriber churn and automate retention experiments without requiring engineering support. Founded by former ML engineers and consultants from Denmark's Technical University, Subsets graduated from Y Combinator's Summer 2023 batch and has raised $6.1M in funding. The platform claims to increase customer lifetime value by 20% and extend subscriber lifetime by up to 6 months through personalized, AI-driven retention initiatives.