Series B · Data & Analytics · Helsinki, Finland · Founded 2013 · 360–400 employees
Supermetrics is a Finnish SaaS company that automates marketing data integration for over 750,000 marketers and analysts worldwide, processing 15% of global ad spend through their platform. Founded in 2013 by Mikael Thuneberg, the company has achieved remarkable profitability since day one with 30%+ margins while doubling revenue annually. They raised €40 million in Series B funding in 2020 led by Highland Europe and IVP, and have grown from a one-person operation to over 360 employees across multiple continents. The company serves major clients like Nestlé, Warner Brothers, and L'Oréal with their no-code data integration platform that connects 150+ marketing data sources to analytics and reporting tools.