Pre Seed · Media & Entertainment · Stockholm, Sweden · Founded 2024 · 2–5 employees
Swirl is a Stockholm-based wine discovery app that lets users scan wine labels or menus and receive personalized recommendations based on their unique flavour profile, not crowd-sourced ratings. Founded in 2024 by Jade and Emil — who bring backgrounds in Michelin-star sommelier expertise, mobile app development (Lifesum, Preglife), and engineering — the app positions itself as the first 'anti-rating' wine app. Its wine database is built from winemakers' technical sheets rather than public reviews, with all user ratings kept private to power personal taste matching. The app has a database of 10,000+ wines and is available on both iOS and Android, with a freemium model including a founding-user Pro tier. The startup appears to be bootstrapped and in early community-building mode, actively inviting founding users to shape the product roadmap.
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