Series B · Travel & Hospitality · London, United Kingdom · Founded 2015 · 158–200 employees
The Plum Guide operates as a luxury vacation rental marketplace, billing itself as the 'Michelin Guide for Homes' by curating only the top 1% of holiday rental properties worldwide. The company uses a scientific vetting process called 'The Plum Test' that evaluates properties against 150 criteria, combining AI technology with human expertise to ensure quality. Founded in 2015, the startup has raised over $92 million in total funding and has achieved 3x year-on-year revenue growth for three consecutive years. The platform now operates in over 30 countries with more than 30,000 curated homes, targeting affluent travelers who typically stay in luxury hotels.
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