Seed · E Commerce & Retail · Ghent, Belgium · Founded 2021 · 10–15 employees
Tout Bien is a Belgian beer startup founded in 2021 by influencer Average Rob (Robert Van Impe), Gilles and Emiel, disrupting the traditional beer market with a fresh, playful approach to pilsner. The company achieved remarkable early success, selling out their first batch within hours and reaching over 4 million cans sold to date, including 1 million by end of 2022. They recently secured undisclosed funding from prominent Belgian investors including Marc Coucke, Jan Boone (Lotus Bakeries), and Louis Jonckheere, which will expand their team from 10 to 15 employees and strengthen distribution across major supermarket chains like Delhaize, Colruyt, and Albert Heijn. The company produces three variants including their core 5.2% ABV pilsner, a rouge cherry-flavored variant, and a non-alcoholic version, all produced by Martens brewery with annual output of 7,000 hectoliters.