Bootstrapped · Data & Analytics · Barcelona, Spain · Founded 2021 · 11–50 employees
Trackingplan provides automated observability and quality assurance for digital analytics, monitoring marketing pixels, consent flows, and data tracking across web, mobile, and server-side systems. It has attracted over 485 data‑driven enterprise customers, including Havas and ISDIN, highlighting its adoption among serious analytics users. Founded in 2021 in Barcelona, it has grown to approximately 15 employees and reached $5 million in annual revenue by mid‑2024. The company remains self‑funded, achieving significant scale and a $15 million valuation without external investment.
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