Bootstrapped · Sports & Wellness · Oslo, Norway · Founded 2016 · 1–10 employees
Trademate Sports is a Norwegian sports betting analytics platform that helps professional traders identify value bets by calculating true odds and signaling when bookmakers misprice their odds. Founded in 2016 by Jonas Gjelstad, a professional poker player and sports bettor who famously grew his bankroll from $10,000 to $1 million in one year. The platform covers over 25,000 sports events annually across major leagues and supports over 100 bookmakers, with customers having generated €4.2 million in profits from 2.3 million bets since launch. The company has achieved an average ROI of 2.5-3.5% per bet and positions itself as the 'Robin Hood of sports betting' by helping customers beat the bookmakers at their own game.