Series A · E Commerce & Retail · Barcelona, Spain · Founded 2020 · 700–900 employees
VICIO is a Barcelona-based burger delivery startup founded in 2020 by Aleix Puig and Oriol de Pablo that has rapidly scaled across Spain with over 20 locations. The company raised €17 million in Series A funding in 2023 with notable investors including Leo Messi and Antoine Griezmann, reporting over 100% annual growth. VICIO is known for its innovative digital-first approach, premium burger quality, and bold marketing strategy that has made it the leader in the premium burger segment on delivery platforms like Glovo. The startup combines food delivery with physical restaurant locations, creating a hybrid model that has achieved remarkable traction in Spain's competitive food market.
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