Pre Seed · Sports & Wellness · Cologne, Germany · Founded 2022 · 2–10 employees
W1NNAS is a Cologne-based sports nutrition startup that develops nicotine-free performance pouches designed to enhance athletic performance without the harmful effects of traditional snus or nicotine products. Founded by Pablo Klueppelberg and Ben Decker, both sports management graduates from the German Sport University Cologne, the startup addresses the problematic use of nicotine pouches in professional sports. The company successfully raised €370,000 in pre-seed funding in May 2024 from notable investors including former executives from Wilson, Adidas, and Philip Morris. Their performance pouches are currently used exclusively by top athletes and are planned for launch to amateur athletes in September 2024.
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