Bootstrapped · Sales & Marketing Tech · Berlin, Germany · Founded 2013 · 11–25 employees
Whaaat AI, the consumer-facing brand of Berlin-based UFOstart AG, is a platform of specialized AI agents built for marketing content creation and execution — covering social media posts, SEO articles, blog content, email, advertising, and PR. The platform lets startups and small teams operate with the creative output of a full marketing department by deploying expert-built AI agent workflows that learn a brand's voice and produce content across channels instantly. Founded in 2013 by Lars Schulze, Jens Hewald, and Thomas Hessler, the company has grown to approximately 19–24 employees and reportedly reached around $2.1M in annual revenue while remaining bootstrapped. Its Whaaat AI brand targets founders and marketing teams looking to replace manual content workflows with autonomous, multi-agent automation at scale.
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