Seed · Supply Chain & Ops Tech · Valencia, Spain · Founded 2012 · 45–60 employees
WITRAC is a Spanish Industrial Internet of Things startup that provides AI-powered track and trace solutions for supply chain management. The company develops proprietary hardware and software to enable real-time wireless identification, location tracking, and monitoring of assets across manufacturing and logistics operations. With over 50 customers in 15 countries including major clients like Ford, Volkswagen, Mercadona, and Carrefour, WITRAC has established itself as a key player in Industry 4.0 digitalization. The company raised €3 million in 2019 and is expanding internationally to the US, UK, and Mexico markets.
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