Pre Seed · E Commerce & Retail · Tallinn, Estonia · Founded 2019 · 25–25 employees
Yaga is a Tallinn-based marketplace for secondhand fashion that has achieved remarkable success in emerging markets across Africa and Asia. Founded in 2019 by Aune Aunapuu, the platform combines social e-commerce with circular economy principles, allowing users to buy and sell pre-loved fashion in a visual, Instagram-like feed format. The company has raised €7.2 million in total funding and operates profitably with a €50M+ GMV run-rate, processing over 5 million monthly visits and 5,000 new daily listings across markets like South Africa, Kenya, and India. With recent expansion plans for the Middle East and North Africa region, Yaga is positioned as a leader in sustainable fashion commerce for emerging markets.
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