Series C · Fintech · London, United Kingdom · Founded 2016 · 201–500 employees
YuLife is a tech-driven insurtech company that combines life insurance with gamified wellness and employee engagement. The London-based startup uses behavioral science and gamification to reward healthy living through its app-based platform, where users earn YuCoin for completing wellness activities. Founded in 2016, YuLife has raised over $200 million including a $120 million Series C in 2022 led by Dai-ichi Life. The company serves major corporate clients and reports that over a third of customers engage with the platform daily, compared to once yearly for traditional insurers.